When getting ready to launch a brand, you need to have several mission critical foundations in place BEFORE you launch. Some of these items take several months longer to develop than your designs themselves, so getting started on these things early on is urgent and important. Failing to establish your brand, is like having a baby with no nest at home to support the child, after you leave the hospital. No crib. No clothes. No diapers. No Support. No bueno. You wouldn’t do tha